Dyson Enter Electric Car Market

Dyson Announce They Are To Enter Electric Car Market

£2.5 Billion Project Unveiled

The inventor of the Dyson vacuum cleaner Sir James Dyson has announced his plans to develop a radical electric car project which aims to deliver its first model as early as 2020, with sales to the general public following in 2021.  He has stated he will invest £2.5 billion into the venture and it is estimated it will generate 4,000 new jobs. 

The Dyson car will be designed at a new UK based facility in Wiltshire from February of 2018.  Already they have assembled a team of 400 automotive professionals to work on the project.  Dyson has explained that the new Dyson electric cars will not be a sports car but it will not be cheap to buy.

Thousands of New UK Jobs:

The UK has been mentioned as being "in the frame" as the manufacturing base however it is understood that China is the favoured location for full-production.  However, Dyson was keen to stress that he intends to recruit thousands of hi-tech staff and engineers in the UK.  It is believed that this expansion would see their current UK workforce double to a figure of 8,000 - a considerable investment in Dyson automotive. 

Secret Team of Engineers:

Dyson himself has been involved in the electric car market as far back as 1998 when he began investing his time and money into researching the technology to develop an electric car motor for the Dyson auto project. 

And, more recently a secret team of engineers have been recruited and working on this project for the past two and a half years.  Dyson are acknowledged as world leaders in battery technology. 

They produce 100 million battery cells every year and hold a 6% share of the global battery market.  They are an established force in this area and bring a great deal of expertise to the table.

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New Billion Pound Technology:

The car will be developed at their newly acquired site at Hullavington near Chippenham in Wiltshire - a former World War II air base.  The project represents a significant capital investment - £1 billion on battery development, £1 billion on building the car and £0.5 billion on related technologies which include autonomous and robotic equipment. 

Although the Dyson cars will possess some autonomous features they will not be fully autonomous.  It will be powered by two highly efficient solid state batteries and a super-efficient electric motor - of which much of this technology has already been developed.  The team are now progressing onto the chassis and styling for Dyson electric vehicles.

Radical New Design:

Dyson himself stated: "It will be different. It will be radical. It's not a sports car. And it won't be a cheap car.  The UK is in the frame to build it but we like to build close to our biggest markets and we see a large market for it in the Far East." 

It is hoped the Dyson electric car will challenge the current market leaders of Tesla and also the likes of BMW, Mercedes-Benz and Jaguar Land Rover who have already entered the electric market ahead of the planned car Dyson.

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Reduce Air Pollution:

In an internal memo to Dyson employees, Sir James explained how he had harboured an ambition to develop a car that would reduce air pollution from diesel engines.  However these plans were rebuffed by the motor industry who simply were not interested in pursuing such a technology.  Following this set back he set his sights on developing a new electric car back in the 1990s and made it his passion.  He said: "nobody at the time was interested in employing our diesel exhaust capture system and we stopped the project."

Building Their Own Solution:

He added, "the industry said that ‘disposing’ of the collected soot was too much of a problem! Better to breathe it in. In the years since it has remained my ambition to find a solution to the global problem of air pollution.  The World Health Organisation reported that in 2012 7 million people died – one in eight of total global deaths – as a result of air pollution exposure. It is our obligation to offer a solution to the world’s largest single environmental risk."

2020 - Just Around The Corner:

With the first models to be completed by end of 2020 this project is moving along swiftly.  The day of the Dyson electric car is just around the corner.  Will they be able to go shoulder to shoulder with the existing market leaders?  Will this new electric powered vehicle help reduce the burden of air pollution?  Time will tell.  These are exciting days in the electric car industry.

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